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What is AURA

Aug 2, 2024

We are now, truly and surely, entering the Era of Imagination . With the rise of AI/ML based coding and design, and with the rise of new paradigms in solutioning such as IoT, 5G, Blockchain, 3D printing etc. there is going to be an explosion of the number of problems humans are going to solve using technology

And in this era of AI, resources and execution will no longer be THE critical challenge. Features & capabilities of tech products will no longer be enough as a lone competitive differentiator.

Catching up on the tech front is going to get easier, and on the other side, businesses and users are going to be swarmed with choices

Real winners are going to be those products that capture users’ loyalty and imagination. And for this to happen, two things need to fall in place:

Building the right product

  • Building the right product is going to be critical. This means that one needs to invest time in planning the product, testing out hypothesis, spending effort in user research

  • This means that one needs to imagine the product right. Design the product value delivery in such a way that it creates brand moments that make the value exchange and purpose clear to the users

  • It means that even before the journey is undertaken, the unknown unknowns are figured out

Building the product right

  • Building the product right is equally crucial. As the coding and tech design world keeps changing, one needs to ride the long standing trends, tread carefully so as to not get caught in dying hype cycles

  • Building with precision and least amount of rework, and to enable the same, have a system that is nimble and allows for experimentation and turns

  • Building with the right balance of time, quality and cost.


Enter AURA

At Divami, we are practitioners of Design led Product Engineering. Over our last 15 years journey, we have had our ups and downs. We have seen our products soar great heights and become billion $ giants and others that have sailed away into oblivion. And while we played our part in all this, we built up our own method of imagining and creating winning products

AURA is our collective wisdom combined with machine intelligence, going out there to help Good People Build Great Products Faster

To understand more visit: AURA Deep Dive


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